Marketing Manager – Customer Strategy/Value Proposition/Wealth
Do you seek challenges and personal development opportunities, and have the courage to make a difference? Are you a motivated, flexible, creative team player with perseverance, excellent multi-tasking abilities and a proven track record for meeting strict deadlines? Then, Apply Now!
Working with one of the top financial clients this role calls for a Marketing Manager – Customer Strategy/Value Proposition/Wealth who will be responsible for leading the development and execution of various initiatives that help the client’s customers make real financial progress. The successful candidate will understand the competitive landscape and provide a compelling value proposition to attract and deepen client relationships. In addition, responsibilities include end-to-end execution of projects by partnering with internal and external stakeholders. This candidate will also support the development and execution of comprehensive communication strategies that engage, inform and nurture client’s customer relationships. This role requires a strategic thinker who has a strong understanding of customer experience, data-driven decision making and lifecycle campaign strategy, execution and performance measurement.
Responsibilities:
- Identifies emerging issues and trends, assists in the development of strategic plans, and recommends and implements solutions based on analysis and implications for the business.
- Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights.
- Designs and produces regular and ad-hoc reports and proficient is in using Power BI dashboards. Monitors key performance and growth metrics to identify trends and recommend action plans.
- Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
- Develops business cases by identifying needs, analyzing potential options, and assessing expected returns on investment.
- Defines and implements business cases and strategic roadmaps for banking products and services, including project and budget approvals.
- Supports change management of varying scope and type; tasks typically focused on execution and sustainment activities.
- Continuously improves processes to identify issues and deliver excellent customer experience for retail banking customers.
- Creates the marketing and lifecycle strategy, including offers and campaigns, and works with Marketing and other partners to execute. Monitors performance of lifecycle programs and campaigns and recommends and executes optimizations in collaboration with teams.
Desired Skill Set:
- 5+ years of relevant experience in the financial services industry, and a post-secondary degree in a related field of study or an equivalent combination of education and experience
- Strong knowledge of banking product management and associated industry and regulatory requirements
- Experience with Power BI – being able to read and use (not making reports)
- Experience in executing customer strategies and value propositions, particularly those that required coordination and project management across the organization with multiple key stakeholders.
- Experience in end-to-end development and management of customer lifecycle campaigns – strategy design, execution and performance measurement.
- Strong quantitative skills with the ability to analyze issues, and consolidate learning to help in the development of strategies and business cases.
- Advanced PowerPoint and Excel skills.
Nice To Have:
- Previous banking experience
- MBA
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