Email & Digital Marketing Consultant
If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here's an opportunity
Working with one of the top financial clients this role calls for an Email & Digital Marketing Consultant who willunderstand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
Responsibilities:
- Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply them to marketing plans including creative and media briefs.
- Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
- Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity – PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
- Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development with innovative and creative ideas from inside and outside the client.
- Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors.
- Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
- Analysis and Problem-Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
- Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end-to-end customer journeys and support the business to deliver the brand through customer experience.
Desired Skill Set:
- 5 years of proven experience in management
- 5 years of strong experience in Marketing
- 5 years of experience writing an agency brief
- 5 years of Digital experience – Websites & emails
- 5 years of experience in Business partner management
- 5 years of expertise in Agency management
- 5 years of strong experience in Direct Marketing/Targeting Experience (Understanding Data Segmentation for Marketing Strategy)
Nice To Have:
- Banking experience
- Telecom Background
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