Digital Marketing Project Manager
Do you have strong leadership qualities and relationship management skills with proven experience delivering projects? If yes, we have an exciting opportunity for you…
Working with one of the top financial clients this role calls for a Sr Project Coordinator- Digital Marketing who will support the development of client digital experiences across the client’s Wealth Management content, Renaissance Investments website and client’s Asset Management websites. This will include ensuring an optimal client and advisor experience across all of the client’s Asset Management’s digital channels/experiences. This may include: ongoing SEO maintenance, channel integrity audits, and the management of Advisor tools and frontline support material.
Responsibilities:
- Execute Digital Marketing Initiatives: Execute and manage digital marketing initiatives from brief to creative development and implementation, supporting web page and content hub updates, lead generation forms and tracking, SEO updates and digital paid media campaigns.
- Maintain Digital Properties: Ensure digital properties are updated with timely content, and optimized towards best-in-class digital experiences. This will include supporting annual integrity audits of all digital properties and supporting QA of digital initiatives.
- Measure, Analyze and Optimize Campaigns: Working with key partners, ensure all marketing efforts have measurable KPIs, monitor campaign performance and analyze data to provide recommendations and optimizations.
- Build Relationships: Develop strong relationships with the client’s peers and colleagues in a variety of roles/functions to efficiently and effectively work together to launch marketing initiatives.
Desired Skill Set:
- 2+ years of experience in PM/Marketing/Digital
- Understanding of digital best practices
Nice To Have:
- Previous FI experience
- Previous asset management experience
- Knowledge of accessibility guidelines
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