Digital Marketing Manager – Investments
Are you collaborative, innovative, and enjoy visionary thinking? Are you a self-motivated individual who is hardworking with proven work history? Are you forward forward-thinking, creative individual who willingly takes ownership of complex and challenging initiatives? Then, Apply Now!
Working with one of the top financial clients this role calls for a Digital Marketing Manager – Investments who will partner with the function and/or line of business to achieve omni-channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty). This candidate will gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioural data to create campaign kick-offs and briefs.
Responsibilities:
- Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioural data to create campaign kick-offs and briefs.
- Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)
- Create or contribute to an inspiring creative brief for media and creative agencies, and evaluate creative campaigns and media strategies based on their impact on customer behaviour.
- Understand the role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans.
- Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
- Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
- Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.
- Analyze past results and make recommendations to maximize return on investment.
- Evaluate effectiveness of in-market activity – Post Implementation Review (including recommendations)
- Tell our Story – effectively communicate the results and sell the value of marketing.
- Utilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
- Navigate through roadblocks by engaging key stakeholders/sponsors
- Lead multi-functional teams through the project
- Track and manage budget against plan, meeting all financial reporting requirements
- Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, make correlations and connections to deliver meaning from disparate sources of data
- Use data combined with judgement and intuition to make recommendations and drive action
- Utilize data to tell our story and make recommendations that are simple and concise
- Build innovative solutions; actively contribute to driving the spirit of innovation among the team, bring external thinking/ideas to problems
Desired Skill Set:
- 5 years of proven experience in Marketing
- 5-7+ years of experience in Digital marketing & expertise in SEO & digital content strategies & execution
- 5 years of experience in Project Management
- 5 years of proficiency in MS Office Suite skills
Nice To Have:
- Exposure to Google
- Experience working in the Banking domain
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
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