Web Analytics Specialist- Adobe/ Banking
Can your influence make an impact? Do you believe that relationships and networks are essential to success? Do you inspire outcomes by making yourself heard? Can you bring your real self to work and live company values – trust, teamwork, and accountability? Then, here is an opportunity for you!
Working with one of the top financial clients, this role calls for a Web Analytics Specialist- Adobe/ Banking who will translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems. This candidate will collaborate with our digital marketing stakeholders to define KPIs, tagging requirements, and overall measurement strategy for our digital marketing group.
Responsibilities:
- Manage daily operations and implementation of client’s analytics stack (Marketing tags such as Google DoubleClick, Rakuten, Facebook etc., Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten)
- Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
- Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System and Adobe Launch
- Collaborate with technology teams on the implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
- Keep abreast of product updates (Adobe, Google Analytics, Ensighten), and best practices and proactively follow up with required changes in our implementation and appropriate communications
- Provide consultative service, training and validation support to quality assurance/testing teams.
Desired Skill Set:
- 2 years of experience in Web Analytics Implementation
- 2 years of Analytics tagging implementation – Adobe Analytics, Google Analytics, etc
- Strong communication skills
Nice To Have:
- Experience in JavaScript
- Exposure to Web Based Applications
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